Life-seeing as a new strategy of intercultural interaction in tourism

Abstract

The authors consider intercultural interaction in tourism from a historical point of view and from a modern perspective. The issues of tourism development from economic, sociological, psychological, cultural and linguistic positions are touched upon. In the article the authors emphasize the importance of tourism in the structure of interpretation of society, its influence on the quality of international contacts and building intercultural dialogue. Positive impact of tourism on many spheres of life is not automatic, but gradual. In the empirical part of the work, the authors demonstrate their work on creating a strategy of teaching intercultural dialogue and interaction based on introducing into the work of guides, tour guides stories about their experience with the help of stories to bring closer understanding of cultures by representatives of different countries. This strategy will also allow getting closer to the realities of life in the country, region visited by tourists. The article identifies six stages of implementation of this strategy for tour guides in the Kaliningrad region. The use of these stages will allow immersing tourists more deeply into the identity of the region. It is concluded that tourism can be developed much more intensively in the future by training tour guides in this strategy. If forms of tourism such as life-seeing tourism were encouraged, deep encounters and intensive exchanges could take place.